Privacy Policy

Last updated October 9, 2026.

Sweetwater Rodeo operates this website. Contact us at matty@sweetwaterrodeo.com.

Information the site uses

We use a randomly generated browser identifier stored on your device to count visitors and understand listening and sharing activity. Analytics include page categories, plays and skips, product views, internal navigation and outbound link clicks (destination domains or platform names, without query strings), approximate active time while the page is visible, and dates. We group this activity and attributed mixtape and postcard creations into an anonymous browser profile visible only to the site owner. When you sign up for email updates from that browser, we associate the browser identifier with the submitted email address to show mailing-list status. A browser profile is not a verified identity and does not automatically connect different devices. A click to Spotify or Apple Music does not tell us whether you listened there. Approximate country, state or region, and city may be supplied by our hosting provider using your network connection. Our analytics database does not store your IP address or precise GPS coordinates. Hosting and security providers may process IP addresses and technical request data to deliver and protect the site.

We receive information you choose to provide, including mailing-list signups, messages you email us, order information, and content saved in shared mixtapes or postcards. Orders may include your name, email, shipping address, purchased items, payment status, and shipment details. Stripe handles payment details; our application does not store full payment-card numbers.

Shared content

Mixtape names, dedications, postcard messages, and uploaded postcard images can be available to anyone with the share link. Recipients can forward those links. Link-preview services may fetch and cache previews. Do not include private information you do not want recipients to share. Contact us with the link if you want help removing stored shared content; we cannot remove copies or previews held by others.

How information is used and shared

We use information to operate the site, deliver shared content, improve music and site experiences, fulfill orders, communicate with you, and detect abuse. Service providers include Cloudflare for hosting and data services, Stripe for payment processing, and Printify and its fulfillment partners for merchandise production and delivery. Information needed for those functions is processed by the relevant providers. External music and social platforms apply their own policies when you visit them. We may disclose information when required by law or to protect rights and security.

Browser storage and choices

Browser storage supports visitor counting, shopping bags, player preferences, and recognition of share links you created. You can clear site data through your browser; this may reset those features and cause future visits to be counted as a new browser. Optional analytics can be disabled below. This does not erase prior records or disable information needed to process purchases, or save requested share links.

Email updates

Mailing-list signup forms explain how we use your email address. You can request removal from promotional email by contacting us.

Retention and requests

We retain information for operating the relevant service, maintaining shared links, handling transactions, resolving disputes, and meeting legal obligations. Retention varies by record type. You may contact us to request access, correction, or deletion and to raise privacy concerns. We may need to verify a request and retain records required for legal or transaction purposes. For anonymous activity, providing your browser identifier may help us locate records.

Children, security, and changes

The site is intended for a general audience and is not directed to children under 13. Contact us if you believe a child has submitted personal information so we can investigate and address it. We use access controls and service-provider safeguards, but no system guarantees absolute security. Information may be processed in the United States and other countries where providers operate. We will update this page when practices change and revise the date above.